It's Numaish Time, Folks!

Malls and multiplexes may have taken Hyderabad by storm. But gargantuan crowds still flock to the Nampally Maidan annually in January – February to participate in the old world charm that it hosts. That is the magic of the mela that Hyderabadis fondly call Numaish.

In its 69^th year now, the all India industrial exhibition is as much a part of Hyderabadi culture now as Biriyani. One that started with just 50 stalls in 1938, the ‘Numaish Masnuaat-e-Mulki’ has sure grown beyond the wildest dreams of its founder, Mir Osman Ali Khan, the seventh Nizam. This year, there are close to 2500 stalls with participation from our neighbouring countries as well. However, Pakistan, one of the most frequent participants, is missing in action.

The exhibition has a plethora of choices for shoppers. There are dedicated sections for anything you can think of - Bengal cotton sarees to Kashmiri Pashmina shawls, dry fruits to electronics, leather goods to ceramic ware – with a minimum of ten to fifteen stalls in each one. In case you run out of cash in between the shopping spree, just pay a visit to the SBI ATM near the exit. Most Numaish shops still believe in taking paper money for their goods!

The mini-train that takes riders for a journey through the exhibition ground attracts kids and elders alike. There are other joy rides like giant wheel as well. Multiple food courts, chaat bhandars, ice cream parlours and juice counters help you cool your heels when tired of walking at length.

Visitors form a diverse bunch here – some are regulars, some are first timers. All have a good outing for a cheap price though. The entry fee is just Rs. 10 per head. “This is my sixth time here. Though many of the products are available outside, this is like a one stop place for everything under the sun. They often give good bargains too,” says Geeta Rao, a resident of Hyderguda. The Exhibition Society uses the ticket income to support over 18 educational institutions in Hyderabad and surrounding districts thus reaching 35000 students.

Numaish is eagerly awaited by sellers as well. They travel from different parts of the country for four to six weeks of hardcore business. “This is the money spinning time of the year for us. Hyderabadis spend a lot here. It seems more like an emotional connect than a budget decision,” quips Alam Khan, a carpet seller from Kashmir. Many other sellers backed Alam’s opinion that the effect of recession has waned considerably.

The advantage of Numaish is, of course, bargain prices. Follow the mantra that ‘bolne ka daam’ is usually the double of ‘dene ka daam,’ and you are sure to land some good deals. Even if you intend only window shopping, there is every chance that you will fall prey to the sheer variety available. Give yourself an opportunity to do so. The deadline is February 15^th!